As part of The Coca-Cola Company’s 5by20 initiative, which enables the economic empowerment of 5 million women entrepreneurs across the Company’s global value chain by the year 2020, Adelante Chicago included a panel of industry experts who provided solutions and practical business information to the women on the spot. The panel included: Ana Flores, founder of Latina Bloggers Connect; Idaima Robles, Senior Lender of Acción Chicago; Margery Miller, President and Owner of PeopleBiz Inc. Sheila Conlin, reality TV casting pioneer, Gen Anderson, founder of “Gen’s Guiltless Gourmet” and Nell Merlino of Count Me In.
According to a new study by Nielsen, “Latinas are key drivers of Hispanic economic power in the U.S.” They are outpacing Latino males in education and career, expanding their purchasing power and shopping for the entire family. 23% of all U.S. births in 2011 were to a Latina mom, greater than their share (17%) of all women of childbearing age. Today, Latino children under 18 are a majority in California and New Mexico and nearing a majority in Texas. The study concludes: “Latinas are becoming central players in the modern American family.”